Emotion in decision-making during the design process for undergraduate students

The study discusses the subject of design and emotion and its importance in the design process. It highlights the close relationships between designers, design outcomes, and users.

Project Aim

• The study aims to provide a meaningful and valuable contribution to the Design and Emotion literature.
  
• The objective of the study is to investigate the relationship between emotion and the design process.

.

Project Objectives

• The entire study was divided into two sections: empirical study 1 and empirical study.
• Empirical study 1 utilised a questionnaire (quantitative research) to determine the students’ general comprehension of design and emotion concepts and terms.
• Empirical study 2 utilised a focus group with a semi-structured interview (qualitative research) to analyse students’ experiences and understanding of design and emotion and their design process issues.

Concept Model

Findings

• The study uses a framework called the 3E model and E-wheel model to explain the relationships between designers, design outcomes, and users. The research methodology used includes interviews with design practitioners, literature reviews, and case studies.
• The study found that emotions play a crucial role in the design process, and designers need to consider the emotional impact of their designs on users. The study also found that emotions can influence design decisions and analytical methods.

Result

The study contributes to the literature on design and emotion, emphasizing the importance of emotional considerations in the design process. The study suggests that designers need to consider the emotional impact of their designs on users and use emotions to guide their design decisions.

Deliverables

New Way to Optimise the Design Process from Emotional Perspectives.
HO, A. G. (2015). Procedia Manufacturing 3 (2015), 2325-2332. [Scopus] 
https://doi.org/10.1016/j.promfg.2015.07.379

Exploring the Role of Emotion in the Design Cycle.
HO, A. G. (2014). Proceedings of the 5th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences 2014. (pp. 245 – 355). Kraków. Poland: AHFE Conferences. 

The New Relationship between Emotion and the Design Process for Designers.
HO, A. G.(2014). Archives of Design Research, 27 (2). 45-55. [Scopus] [KCI 한국학술지인용색인] https://doi.org/10.15187/adr.2014.05.110.2.45

Emotion Design, Emotional Design, Emotionalised Design: A Review on Their Relationships from a New Perspective.
HO, A. G. & SIU, K. W. M. (2012). The Design Journal, 15 (1). 9-32. [A&HCI] [EBSCO] [Scopus] https://doi.org/10.2752/175630612X13192035508462

Explore the role of emotion in design: Empirical study to understand the perception on emotion design, emotional design, emotionalised design from the designers’ perspectives.
HO, A. G. & SIU, K. W. M. (2011). Design Principles and Practices: An International Journal, 5(3). 367-378. [EBSCO][Scopus] 
https://doi.org/10.18848/1833-1874/CGP/v05i03/38060 

Role of designers in the new perspective of design and emotion.
HO, A. G. & SIU, K. W. M. (2010). Design Principles and Practices: An International Journal, 4 (3). 15-24. [EBSCO][Scopus]
https://doi.org/10.18848/1833-1874/CGP/v04i03/37884

Exploring the relationships between emotion and design process for designers today.
HO, A. G. (2010). Proceedings of the 1st International Conference on Design Creativity ICDC 2010. Kobe. Japan: The Design Society. 

Emotionalise design, emotional Design, emotion design: A new perspective to understand their relationships.
HO, A. G. & SIU, K. W. M. (2009). Proceedings of International Association of Societies of Design Research. Seoul. Korea: Korean Society of Design Science.
Retrieved from http://www.iasdr2009.or.kr/navigation/program_day4.html  

Emotion in the Design Process: Intrinsic Factors on Emotion Management for Decision-Making
HO, A. G. (forthcoming 2023). Florida, USA: CRC Press Taylor & Francis.