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Human Factors in Communication of Design Conference (HFCD)

About the Human Factors in Communication of Design Conference:

Communication of design is concerned with understanding users, creating communication, and engaging experiences. Currently, people expect communication to be an exciting and interactive experience. Therefore, to provide such enjoyable and stimulating experiences, researchers in the discipline of communication design have identified that human factors could enrich the communication of design and optimize design experience. They have initiated investigations on humanistic approaches, including the roles of human needs, emotions, thoughts, and actions, and have revealed more innovative approaches based on visuals. Furthermore, these types of connections influenced users’ experiences in design consumption. Such experiences generally exerted a considerable effect on users’ satisfaction with the designs. Considering human factors in the communication of design enables designers to be actively connected with human needs. The exploration of human factors and design in the past decades is an appropriate and valuable opportunity to enrich and strengthen the field of communication design from the perspective of human factors.

Studies on human factors have been integral to emotions and user experiences; concerns about human factors can be integrated with communication design to develop a particularly valuable process and solution. Accordingly, human factors are expected to be the major factor driving the discipline to develop design solutions that intentionally fulfill users’ needs and desires by creating new experiences. On the basis of the preceding discussion, the aim of this conference is to explore the various methods of enriching the communication of design by considering human factors. By integrating human factors, practitioners can develop new insights into enriching the communication of design to an innovative spectrum

This session will provide a platform for researchers and practitioners to present and discuss their latest findings and insights on human factors in communication design, including but not limited to the following topics:

• Mobile graphics & interface design
• Designing experience
• Communication of design
• Empathetic & Emotion
• Interactive & interaction design
• Creative process & practices
• Designing culture
• Digital art & computer graphics
• Research methods in design communication
• Algorithms, geometry & graphics
• Multimedia & web design
• Information design & data visualization
• Advertising & media
• Animation & motion
• Image, video design & processing
• Experiential graphics
• Creative education
• Art & design for society
• New media & creative art
• Art & design technology

For more information, please feel free to visit the AHFE conference website

We encourage you to take advantage of this opportunity for networking, learn about the latest research and development in human factors and ergonomics in Communication of Design, and share your own insights and experiences in the field.

We look forward to your participation in AHFE Human Factor in Communication of Design (HFCD)